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小米王化发文回应转岗,雷军特别助理徐洁云接任公关部总经理

Core Viewpoint - The recent personnel changes at Xiaomi, particularly the reassignment of Wang Hua to the Wuhan headquarters, are part of the company's established rotation system, which mandates job changes every three to five years, reflecting a commitment to talent development and strategic positioning within the organization [1][2][4]. Group 1: Personnel Changes - Wang Hua confirmed his relocation to Xiaomi's Wuhan headquarters, stating that his rotation was planned five years ago as per the company's rules [1][2]. - Xu Jieyun has been appointed as the new General Manager of the Public Relations Department, having previously held the same position and currently serving as a special assistant to the Chairman [6]. Group 2: Company Strategy and Development - The rotation system at Xiaomi is designed to broaden the perspectives of mid-level managers, allowing for both upward mobility and lateral experience [2]. - Wang Hua expressed a personal interest in the Wuhan location due to its proximity to Chengdu and the company's significant investments in the area, including the establishment of a large-scale research and manufacturing facility [4]. - The company is focusing on a substantial development plan in Wuhan, aiming for a "ten-thousand-person research and manufacturing" initiative [4]. Group 3: Public Relations and Communication - Wang Hua has been a prominent figure in Xiaomi's public relations, often addressing rumors and concerns through social media, which has made him a recognizable identity for the company's communication strategy [10]. - The timing of Wang Hua's reassignment coincided with public discussions led by founder Lei Jun regarding automotive safety, indicating a potential shift in Xiaomi's external communication approach [8][10].