NIO(US:NIO) 3 6 Ke·2025-11-21 10:31Core Insights - The collaboration between NIO's firefly, Ant Group's Sesame Credit, and SUPEREV marks a significant shift in the automotive consumption model from ownership to a credit subscription service, indicating the rise of a new era in car consumption [2][30] - The "firefly 7-day car subscription" service allows users to experience the vehicle without high upfront costs or complex application processes, thus lowering barriers to entry for potential customers [10][16] Group 1: Market Trends - The automotive subscription model is gaining traction globally, with BCG predicting that by 2030, the European car subscription market will account for 15% of new car sales, valued at over $30 billion [7] - In China, the vehicle subscription market is expected to reach $2.08 billion by 2030, with a compound annual growth rate of 28.6% from 2025 to 2030 [7] Group 2: Consumer Behavior - The subscription model aligns with the younger generation's shift from asset ownership to service enjoyment, reflecting a broader change in consumer attitudes towards mobility [8][12] - The service aims to provide a seamless experience that enhances user engagement and loyalty, allowing users to switch vehicles easily and enjoy a range of services [23][30] Group 3: Service Features - The subscription service offers flexibility, allowing users to pay monthly and switch vehicles as needed, which contrasts with traditional car ownership and rental models [3][21] - The collaboration emphasizes a high-quality experience, leveraging Sesame Credit's trust framework, firefly's premium vehicle offerings, and SUPEREV's innovative subscription platform [14][19] Group 4: Future Outlook - The partnership aims to redefine consumer perceptions of automotive subscriptions, potentially expanding to include various vehicle types and services, thus creating a comprehensive mobility ecosystem [28][30] - The model's success in the high-end market could lead to broader adoption across different consumer segments, fostering a new generation of users who value flexible vehicle access [27][28]