Core Insights - Spring Airlines is expanding its winter-spring flight network and enhancing services to cater to the growing demand for winter tourism and cross-border travel [3][4][9] Group 1: Network Expansion - Spring Airlines currently operates a fleet of 134 aircraft, transporting approximately 29 million passengers annually, with coverage across major cities in China and Southeast Asia [3] - For the 2025-2026 winter-spring season, the airline has optimized its route network, including daily flights from Shanghai to Altay and Kuala Lumpur, and stable operations to destinations like Kaohsiung and Dali with three weekly flights [3][4] Group 2: Service and Product Innovation - The airline has introduced several initiatives to enhance passenger experience, such as discounts for new green wing members and a "1 yuan savings card" offering significant ticket discounts [7] - New ticket options include "national" and "regional" winter packages, as well as a "silver year ticket" for seniors, allowing unlimited exchanges on domestic and international flights [7] Group 3: Seasonal Tourism Products - Spring Airlines is focusing on seasonal tourism with new charter routes to destinations like Guangyuan and Hengyang, promoting interaction between the Yangtze River Delta and central-western regions [9] - The airline is also re-launching daily charter flights from Shanghai to Sabah, Malaysia, with a threefold increase in capacity compared to previous years, catering to winter vacationers [10] Group 4: Technological and Cultural Innovations - The company is leveraging technology to enhance service, with AI applications for destination exploration and personalized travel experiences [11] - Cultural initiatives include the introduction of a limited-edition luggage tag designed by employees' children, reflecting the company's commitment to cultural heritage [11][12] Group 5: Employee Engagement and Corporate Culture - Spring Airlines emphasizes employee happiness as a core driver of business success, organizing activities that foster a sense of belonging and recognition among staff [12] - The company believes that the happiness of employees translates into high-quality service for passengers, reinforcing its position in the aviation and tourism industry [12]
春秋集团发布冬季航旅新品 以幸福产业赋能高质量发展