GAC GROUP(SH:601238) Xin Jing Bao·2025-11-21 13:14Core Viewpoint - GAC Group and Huawei's new brand Qijing aims to fill a gap in the market for stylish, safe, and intelligent vehicles, targeting young consumers in a competitive electric vehicle landscape [1][4]. Group 1: Brand Launch and Strategy - Qijing, as the first brand under Huawei's "Jing" series, was unveiled on November 20, with plans to differentiate itself through smart technology and product quality [1]. - The brand will launch two new models by 2026, with the first model, a shooting brake, set to be delivered in June 2024 [2]. - Qijing will operate through independent sales channels, avoiding Huawei's existing store model, and will recruit dealers across 30 new cities [2]. Group 2: Collaboration Dynamics - The collaboration between GAC and Huawei involves a deep integration of teams, with Huawei's product development and marketing processes being utilized to enhance Qijing's offerings [2][3]. - The partnership has been characterized by intense discussions, with both teams expressing strong opinions, indicating a dynamic and potentially innovative working relationship [2]. Group 3: Market Positioning and Challenges - Qijing is positioned as a high-end intelligent electric vehicle brand aimed at young consumers, differentiating itself from Huawei's previous collaborations that targeted business and high-end family users [4]. - GAC is undergoing significant reforms due to declining performance, with a 10.49% revenue drop and a net loss of 4.312 billion in the first three quarters of 2025, making the success of Qijing critical for its future [4]. - The brand faces stiff competition in the market segment above 300,000, where established players like Tesla and NIO dominate, necessitating a strong first impression with its initial model [5].