【大会特刊】生态为核 共创为翼——B站深耕影视生态的“破圈”之路

Core Viewpoint - Bilibili (B站) is actively enhancing its film and television ecosystem by integrating user-generated content (UGC) with high-quality productions, establishing itself as a significant player in the industry, particularly among younger audiences [1][14]. Group 1: Bilibili's Content Strategy - Bilibili's short drama "Life's Cold Scene is Okay" has been selected for the "Excellent Micro-Short Drama Creation Support Plan" by the Ministry of Culture [1]. - The platform emphasizes a unique community atmosphere that combines UP creator contributions, user interaction, and star collaborations, differentiating itself from traditional one-way content distribution models [2]. - Bilibili has launched several high-quality short dramas focusing on female narratives, achieving a total of 660 million views across four series [3]. Group 2: User Engagement and Community Interaction - The platform's unique ecosystem allows for a high level of user interaction, with over 100 million interactions daily, enhancing the viewing experience through features like bullet comments [2]. - Bilibili's approach to content creation encourages users to produce derivative works, leading to a significant increase in engagement and viewership, with quality UGC contributing over 30% additional viewership for original content [6][7]. - The platform has become a vital space for film promotion, with notable directors engaging with users and creating content that resonates with the audience, exemplified by the extensive viewership of related videos [8]. Group 3: Long-term Development and Future Prospects - Bilibili's commitment to long-term content quality and creator support is evident in its various initiatives, including the "Xiguang Plan" for micro-short dramas and various creator incentive programs [13]. - The platform's focus on deep content consumption aligns with its strategy to foster a sustainable ecosystem that nurtures creators and engages audiences over time [11]. - Bilibili aims to continue innovating in the film and television sector, contributing to the high-quality development of China's online audiovisual industry while connecting with younger audiences [14].