新国标开启行业新阶段,央视聚焦雅迪引领发展新格局

Core Viewpoint - The implementation of the new national standard for electric bicycles (GB 17761—2024) marks a significant safety upgrade for the industry, setting higher technical requirements and driving transformation [1][5]. Industry Overview - The new national standard establishes clear safety thresholds for the electric bicycle industry, enhancing safety measures across various dimensions, including fire resistance of non-metal materials, limiting plastic usage, improving anti-tampering technology, and enhancing braking performance [5][8]. Company Actions - Yadea, as a leading enterprise, has taken proactive measures to comply with the new standards, showcasing its commitment to industry responsibility and safety through upgrades in critical safety components such as plastic parts, wiring harnesses, and battery boxes [8][9]. - Yadea ceased production of old standard vehicles in August 2023, fully transitioning to manufacturing new standard models, demonstrating strategic execution as a market leader [9][10]. Market Performance - Yadea's actions have translated into robust financial performance, achieving a revenue of 19.186 billion yuan in the first half of 2025, reflecting a year-on-year growth of 33.1% during a critical policy transition phase [12]. Innovation and Development - Yadea is focusing on innovation-driven development, with initiatives spanning technology, product upgrades, and market expansion to support the effective implementation of the new standards [15]. - The company has developed a sodium-ion battery-based "Hua Yu Extreme Sodium Supercharging Ecosystem," significantly enhancing energy experiences for short-distance travel [18]. Global Reach - Yadea has established a strong global presence, exporting products to over 100 countries and regions, earning the trust of over 100 million users, and maintaining the title of the world's top seller for eight consecutive years [21]. - The establishment of ten smart R&D bases worldwide, including locations in China, Vietnam, Indonesia, Thailand, and Mexico, reinforces Yadea's leading position in the short-distance travel sector [21].