技术上攻、销量稳增,中国长安汽车再铸势能新高

Core Insights - China Changan Automobile is undergoing a profound technological revolution and industrial transformation, leading with digital intelligence and empowering technology for upward growth [1][2] - The company has shifted its safety paradigm from "passive safety" to "active intelligent safety," encompassing various aspects such as driving safety, health safety, psychological safety, and privacy safety [1][2] Group 1: Company Developments - China Changan Automobile was officially established in late July, marking a significant step in state-owned enterprise restructuring and becoming a core force in the national automotive strategy [2] - The company has engaged in multiple strategic partnerships with entities like China National New, Agricultural Bank, and JD Group, creating a new ecosystem of government, enterprise, and media collaboration [2] Group 2: Technological Advancements - Over the past five years, the Changan Intelligent "Beidou Tianzhu" plan has invested 61 billion yuan in R&D, establishing a global collaborative R&D network and a leading intelligent connected testing center [3] - The "Tianzhu Intelligent" brand, launched at the fifth Changan Automotive Technology Ecological Conference, aims to redefine intelligent travel safety standards [2][3] Group 3: Sales Performance - In October, Changan Automobile achieved total sales of 278,000 units, a year-on-year increase of 11%, with new energy vehicle sales reaching 119,000 units, up 36% [4] - From January to October, total sales reached 2,374,002 units, a 10.12% increase, with new energy vehicle sales at 868,724 units, up 60.58% [4] Group 4: Brand Strategy - The three global smart new energy brands—Avita, Deep Blue, and Changan Qiyuan—are driving overall growth, with Avita focusing on the high-end market and Deep Blue targeting younger consumers [5][6] - Changan Qiyuan is positioned as the mainstay brand for future development, with plans to launch new models in 2026 and 2027, aiming for global sales of over 1 million units by 2027 [6] Group 5: Future Outlook - Changan aims to enhance its "Tianzhu Intelligent" technology, which integrates 62 key core technologies for a comprehensive intelligent driving experience [7][8] - The company plans to invest over 5% of its annual revenue in R&D, targeting 5 million vehicle sales by 2030, with over 60% being new energy vehicles [8][9]