GAC GROUP(SH:601238) Zhong Guo Jing Ying Bao·2025-11-22 15:17Core Viewpoint - GAC Group's new high-end smart electric vehicle brand "Qijing" aims to target a younger, fashion-forward audience with a focus on high performance and technology, distinguishing itself from competitors in the market [2][3] Group 1: Brand Positioning and Strategy - Qijing is positioned as a high-performance, high-tech vehicle brand, emphasizing its unique identity and market segmentation [2] - The name "Qijing" symbolizes the exploration of new realms and aligns with Huawei's smart automotive strategy [3] - GAC Group has initiated a three-year "Panyu Action" to enhance its autonomous brand management and user-oriented transformation [3] Group 2: Collaboration Dynamics - The collaboration between GAC and Huawei has involved intense discussions and disagreements, which have ultimately led to productive outcomes in product development [2][5] - Over 200 Huawei team members are embedded with GAC to form a joint operational body, allowing for independent decision-making in product planning and marketing [4] - The partnership aims to create a "dream car" that excels in aesthetics, performance, and intelligence, with a commitment to not compromise on quality [5] Group 3: Product Development and Market Entry - Qijing plans to launch two new models in 2026, including a high-performance SUV and a stylish coupe, targeting the competitive 350,000 to 400,000 yuan market segment [8] - The first model, described as the "most beautiful hunting-style sedan," has completed extreme temperature testing and is set for a June 2024 launch [8] - GAC's strategy includes expanding its market presence, with plans to cover 70 cities in China by integrating new and existing markets [9]