SAIC MOTOR(SH:600104) Zhong Guo Jing Ying Bao·2025-11-23 03:34Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to capitalize on the "boxy" market trend with a series of new products [1][4] Group 1: Product Launches - The ELMT Max is described as potentially the most extreme off-road vehicle in China, showcasing advanced off-road technology and a commitment to adventure [2] - The BJ40 Explorer is positioned as a significant product in China's off-road vehicle market, with a history of success in international competitions [4][5] Group 2: Sales Performance - From January to October, Beijing Off-road achieved sales of 113,000 units, with "boxy" vehicle sales increasing by 110% year-on-year, and monthly sales exceeding 15,000 units for the past two months [1] Group 3: Design and Features - The ELMT Max features a unique "doorless design" for an immersive outdoor experience and a modular system for customization, enhancing its versatility [2][3] - The new design philosophy, named "ELEMENTAL," focuses on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [3] Group 4: User Engagement - A collaborative naming activity for the ELMT Max is open until March 20, 2026, with the winning entry receiving a one-year usage right for the BJ40 Explorer [4][7] - The launch of the "China Grand Loop" self-driving IP invites users and potential customers to participate in exploring scenic routes, enhancing community engagement [6][7]