茅台要建800家直营店？茅台方面回应

Core Viewpoint - Recent rumors regarding Kweichow Moutai planning to establish hundreds of direct-operated stores have been identified as false information, with the company emphasizing that it has not authorized any such initiatives [1][5][7]. Group 1: Rumors and Misinformation - Multiple articles circulated on social media claiming that Kweichow Moutai would open 600 to 800 direct-operated stores, with varying figures and details about investment requirements and product allocations [2][3][4]. - These articles often included links or QR codes for individuals to submit personal information under the guise of applying for a store, which has been flagged as a deceptive tactic [2][3][4]. - Kweichow Moutai has officially denied these rumors, stating that it has not authorized any third parties to disseminate such information and is taking measures to combat these fraudulent activities [5][6][7]. Group 2: Company Response and Measures - Kweichow Moutai has reiterated that all legitimate information regarding store openings and partnerships will be communicated through official channels, including its website and authorized media [7][9]. - The company has a limited number of direct-operated stores, with only 42 currently in operation, and has clarified that the notion of opening hundreds of new stores is unfounded [5][9]. - Kweichow Moutai is actively working with regulatory authorities to address the spread of misinformation and enhance consumer protection against fraud [8][9].