Core Viewpoint - The company is focusing on strategic upgrades through branding, chain expansion, and digitalization to enhance its market position and profitability, supported by both organic growth and acquisitions [1][2]. Group 1: Company Strategy - The company held a strategic upgrade conference, introducing three main strategies: "super brand, super chain, and super digitalization" [1]. - Branding efforts will include upgrading service processes, enhancing brand promotion, and collaborating with high-end real estate and well-known brands to increase brand visibility [1]. - The chain strategy aims to deepen presence in 20 key economically developed cities in China, increasing the number of cities with annual revenues exceeding 100 million yuan from 8 to 12, and boosting revenues in Beijing and Shanghai from over 600 million yuan to over 1 billion yuan [1]. - Digitalization initiatives involve a self-developed team creating 38 digital systems, with a self-research ratio of 70%, aimed at improving operational efficiency through precise marketing and restructured customer interaction processes [1]. Group 2: Recent Acquisitions - The company announced the acquisition of 19 Naieryer franchise stores in Zhuhai and Dongguan for 40 million yuan, which will add 19 new stores to its direct operation, including 2 medical beauty and 17 beauty stores [2]. - This acquisition is expected to generate approximately 75 million yuan in new revenue and 7.5 million yuan in net profit after tax for the group [2]. Group 3: Shareholder Returns and Financial Outlook - The company has launched a long-term shareholder return plan, committing up to 1.2 billion HKD over the next three years, including annual dividends of no less than 50% of net profit attributable to shareholders and share buybacks [2]. - Based on operational efficiency improvements, the profit forecast for 2025-2026 has been raised by 5% and 8% to 300 million and 360 million yuan, respectively, with current stock prices reflecting a P/E ratio of 20x and 17x for 2025-2026 [2].
美丽田园医疗健康(02373.HK)：战略升级发布 进一步收购奈瑞儿加盟门店