Group 1 - The Hongqi brand is undergoing a comprehensive upgrade to meet the diverse needs of users, forming a three-brand structure: Hongqi, Hongqi Tiangong, and Hongqi Jinkuihua [1][8] - The Hongqi sub-brand targets mainstream consumers with a luxury offering that includes fuel, hybrid, and pure electric vehicles [1] - The Hongqi Tiangong sub-brand focuses on innovative design and a youthful concept, aiming to provide a vibrant driving experience for trendsetting users [1][6] Group 2 - At the 2025 Guangzhou International Auto Show, the upgraded Hongqi brand showcased its new product lineup, featuring all three sub-brands [2] - The Hongqi sub-brand's new model, HS6 PHEV, started pre-sales on November 15 and has received a positive market response [4] - The HS6 PHEV is undergoing extreme environmental testing to become the first brand to complete all-weather extreme environment tests, having successfully passed tests in Turpan, Lhasa, and Hainan [4] Group 3 - The Hongqi Jinkuihua sub-brand launched two custom models: the "Danxia" custom version and the "Songyun Fengya" custom version, showcasing a Chinese ultra-luxury experience [8] - The brand's new structure and product layout reflect a strategic upgrade and market vitality, targeting mainstream consumers, young demographics, and the ultra-luxury market [8]
红旗品牌焕新升级 三大子品牌首秀广州车展