XPENG(US:XPEV) Bei Jing Shang Bao·2025-11-23 13:09Core Insights - The 2025 Guangzhou International Auto Show, held from November 21 to 30, showcases 1,085 vehicles, with 58% being new energy models and 93 global debuts, indicating a shift in the automotive market towards "experience wars" in intelligent driving technology [1] - High-level intelligent driving features are becoming standard in vehicles priced below 100,000 yuan, with models like Leapmotor A10 and Dongfeng Nissan Xuan Yi e-POWER leading the way [1] - L3-level autonomous driving technology is on the verge of widespread adoption, with companies like GAC and XPeng making significant advancements in their respective models [2] Industry Trends - The focus of consumer interest has shifted from brand prestige to technical capabilities such as intelligent driving levels and sensor configurations, making technological strength a key factor in purchasing decisions [3] - The competition in intelligent driving is entering a dual phase of "technical deep water" and "mass market penetration," necessitating companies to accelerate the implementation of L3 technology and establish a "technology-leading" brand image [3] - Future strategies for automotive companies should emphasize innovation, user experience, and cost control, ensuring that advanced features are user-friendly and economically viable [3]