茅台再辟加盟谣言，“850家直营店”为虚假信息切勿上当

Core Viewpoint - Recent rumors about Kweichow Moutai planning to open 850 new direct stores nationwide have been confirmed as false by the company, which has not issued any such information [1][4]. Group 1: Rumors and Misinformation - Multiple accounts on various platforms have circulated similar content regarding the establishment of new stores, with inconsistent figures such as 650, 680, and 800 stores mentioned [3]. - These articles promote enticing conditions like "low threshold for franchise" and "high quota of flying Moutai," often including links that solicit personal information from users [3]. Group 2: Company Response - Kweichow Moutai's customer service has stated that there has been no notification regarding the construction of over 800 direct stores, emphasizing that typically only one or two direct stores exist per province [4]. - The company has previously faced similar rumors this year, including false information about "Moutai Direct Procurement Summit" and "strategic cooperation," and has issued official statements denying any authorization for such activities [4]. Group 3: Industry Context - Industry analyst Xiao Zhuqing noted that Moutai, as the only brand in the liquor sector maintaining a price-consistent sales strategy, naturally attracts attention, making it susceptible to rumors that spread quickly and easily [4]. - To protect consumer rights, Moutai has been actively publishing official and authorized sales channels, including its "i Moutai" app and major e-commerce platforms [4].