王化转岗 雷军转舵

Core Insights - Xiaomi Group's public relations department has undergone significant personnel changes, with Wang Hua confirming his transfer to the Wuhan headquarters and Xu Jieyun taking over as the new head of the public relations department [1][3][4] - The adjustments in key positions within Xiaomi's public relations team reflect broader concerns about the company's communication strategy and its ability to adapt to a more complex public relations landscape [1][6][7] Personnel Changes - Wang Hua has been appointed as the General Manager of the Comprehensive Management Department at the Wuhan Regional Headquarters, while Xu Jieyun has been appointed as the General Manager of the Public Relations Department [3][4] - Wang Hua's career trajectory has been closely tied to the development of Xiaomi's public relations department since he joined the company in 2015 [4][5] Public Relations Strategy - Wang Hua's responsibilities included external communication and crisis management, where he addressed significant controversies such as investment rumors and product-related issues [5][6] - The complexity of Xiaomi's business operations, which now spans multiple sectors including automotive and smart home products, has increased the demands on its public relations strategy [7][8] Expectations for Future Communication - There is a growing expectation for Xiaomi to establish a more effective communication framework that can address public concerns and build trust with consumers [8][9] - The transition in leadership within the public relations department is seen as an opportunity for Xiaomi to refine its communication strategies and enhance its responsiveness to public inquiries [10]