Apple(US:AAPL) Sou Hu Cai Jing·2025-11-24 02:39Core Viewpoint - Apple Inc. is reportedly accelerating the succession plan for CEO Tim Cook, with potential transitions starting as early as next spring, although this information has been questioned by industry experts [2]. Group 1: Succession Planning - Reports suggest that Tim Cook's succession plan may be initiated soon, possibly in spring next year [2]. - A seasoned tech journalist has expressed skepticism about the timing of Cook's departure, indicating that it is unlikely he will leave by mid-next year [2]. - Cook has led Apple to significant growth since 2011, with the company's market value increasing from approximately $350 billion to over $4 trillion, equivalent to about 28.46 trillion yuan at current exchange rates [2]. Group 2: Internal Dynamics - There are currently no signs within Apple indicating that Cook is preparing to step down, and he remains highly engaged and passionate about his work [2]. - Even if Cook were to leave the CEO position, he might continue as chairman of the board, participating in strategic decision-making [2]. - Speculation about the succession may be a deliberate signal from the company to gauge market reactions, but this has been explicitly denied by the journalist [2]. Group 3: Potential Successors - Although a long-term successor has not been officially announced, John Ternus, Senior Vice President of Hardware Engineering, is considered a strong candidate for the CEO position [3]. - As of now, there are no imminent signs of a personnel change regarding the CEO role [3].