巨人网络为何能做出让丁磊都紧张的爆款《超自然行动组》?

Core Viewpoint - NetEase's CEO Ding Lei acknowledged that the company's main products are facing competition, particularly from Giant Network's new hit game "Supernatural Action Group" [1][2] Company Performance - "Supernatural Action Group," launched in January 2025, has seen over 1 million concurrent users within six months and reached the top 4 in the iOS sales chart, indicating strong market performance [3][17] - The game’s Halloween version significantly boosted its rankings, moving from around 20 to the top 10 in both the iOS free and sales charts [10][11] Team and Development - The game was developed by a young team, primarily consisting of post-95 and post-00 members, who have prior experience with successful projects like "Ball Battle" and "Space Kill" [4][16] - The team’s deep understanding of young users and their preferences has been a key factor in the game's success, as evidenced by their active engagement on social media [5][10] Industry Trends - The success of "Supernatural Action Group" reflects a broader trend in the gaming industry where studios are increasingly led by younger teams who are more in tune with current user preferences [4][17] - The game has redefined the micro-horror genre by combining cultural familiarity with social connectivity, appealing to younger audiences [17][20] Company Strategy - Giant Network emphasizes a long-term approach to game development, focusing on nurturing young talent and allowing them autonomy in their projects [12][14] - The company has shifted away from chasing market trends to a strategy of deepening expertise in areas where they have established knowledge [13][20] Competitive Landscape - The emergence of "Supernatural Action Group" has created competitive pressure on existing titles like "Identity V," as indicated by the decline in its rankings following the new game's release [17][20] - The gaming industry is witnessing a shift where established players must adapt to the innovative strategies of newer competitors like Giant Network [20]