Group 1: Core Insights - The Mercedes-AMG GT XX concept car made its debut in China, showcasing advanced electric drive technologies that will be mass-produced by 2026, indicating the arrival of the first model on the AMG.EA electric platform [2] - The launch of the all-new Mercedes-Benz pure electric CLA marks a new chapter in the company's electric and intelligent vehicle strategy, serving as both a new starting point and a pivot for the brand [4][6] - Mercedes-Benz emphasizes the importance of the Chinese market as a key pillar in its global strategy, focusing on electric and intelligent transformation to meet evolving customer demands [7][8] Group 2: Product and Market Strategy - By 2027, Mercedes-Benz plans to introduce seven exclusive models tailored for the Chinese market, covering various segments including luxury sedans and electric SUVs, while continuing to upgrade existing fuel models [8] - The company is committed to a long-term strategy of quality over quantity, aiming to maintain a steady business rhythm amidst market fluctuations and uncertainties [8] - Mercedes-Benz is enhancing its customer service ecosystem through a combination of hard, soft, and cloud connections, aiming to improve customer experience and deepen understanding of user needs [10] Group 3: Brand and Community Engagement - The company has been actively involved in social responsibility initiatives in China, establishing a professional platform for public welfare through the Mercedes-Benz Star Wish Foundation, which has invested over 360 million yuan in various projects [15][17] - The concept of "influence philanthropy" is being adopted to expand participation in social initiatives, aligning brand values with community engagement [17][18] - Mercedes-Benz aims to create a sustainable network of dealerships that balances the interests of customers, investors, and the overall brand development trend [12]
奔驰张焱：尊奉“质大于量”的长期主义价值观，与用户和时代同频