“一年逛两次的”海澜之家赴港IPO，这次可能瞄准了“全球男人的衣柜”

Core Viewpoint - Haier's Home has achieved over 20 billion in sales and is expanding its capital layout with an A+H share listing after 25 years in the A-share market [1][2] Financial Performance - Revenue projections for Haier's Home from 2022 to 2024 are 17.905 billion, 20.754 billion, and 20.162 billion respectively, with net profits of 2.062 billion, 2.918 billion, and 2.189 billion [1] - The company's net profit margins are projected at 11%, 13.56%, and 10.45% for the same period [1] - For Q3 of this year, revenue was 15.599 billion, a year-on-year increase of 2.23%, while total profit was 2.417 billion, a decrease of 1.69% [1] Market Position - Haier's Home is the second-largest men's clothing brand globally and has held the top position in the Asian men's clothing market for 11 consecutive years since 2014 [2] - The company holds a 5.6% market share in China's men's clothing sector, surpassing the combined market share of the second to fifth largest competitors [2] Brand Diversification - Besides men's clothing, Haier's Home has expanded into women's clothing with the OVV brand, high-end children's clothing with the acquisition of the Ying's brand, and sportswear through collaboration with Adidas [2] - The main brand, Haier's Home, contributes 75.1%, 78%, and 74.8% to total revenue from 2022 to 2024, indicating its core business strength [2] Custom Clothing Business - The corporate clothing customization segment generated revenues of 2.247 billion, 2.280 billion, and 2.224 billion from 2022 to 2024, accounting for 12.6%, 11%, and 11.1% of total revenue [3] - This segment has shown the fastest growth among Haier's Home's proprietary brands, with a revenue of 1.343 billion in the first half of this year, a year-on-year increase of 23.7% [3] Store Expansion - As of June 30, the company operates 7,209 stores globally, with 5,723 under the Haier's Home brand, including 92 overseas [3] - The company plans to increase its overseas direct stores from 111 to 200 over the next three years, focusing on Australia, Europe, and Southeast Asia [5]