长城控股的独角兽公司,全员停工
GWMOTORGWMOTOR(SH:601633) 3 6 Ke·2025-11-24 10:58

Core Viewpoint - The sudden announcement of a company-wide holiday by Haomo Zhixing, a subsidiary of Great Wall Motors, indicates severe operational challenges, potentially leading to a complete shutdown or temporary suspension of operations [1][3][5]. Company Overview - Haomo Zhixing, established in 2019, was once valued at 7.8 billion yuan and recognized as a leading player in China's autonomous driving sector [5]. - The company has over 200 employees and was previously backed by significant investments from firms like Meituan and Hillhouse [5]. - The company has faced a series of executive departures, including its CEO and other key positions, which has contributed to its current instability [5]. Operational Challenges - The company has been unable to deliver on its promises regarding the City NOA (Navigation on Autopilot) feature, which has been repeatedly delayed since its initial announcement in 2022 [6]. - The reliance on Qualcomm's Snapdragon Ride platform has posed significant technical challenges, hindering timely product launches [6]. - Competitors like Huawei and Xiaopeng have successfully launched their own advanced driving systems, further intensifying market competition [6][12]. Market Position and Competition - Great Wall Motors has begun to shift resources towards external suppliers like Yuanrong Qixing, marginalizing Haomo Zhixing within its own ecosystem [7][12]. - The introduction of new models with advanced driving features from competitors has led to a significant increase in sales, highlighting Haomo Zhixing's declining market relevance [8][12]. - The global autonomous driving market is projected to reach 446.1 billion yuan by 2025, with China accounting for nearly half of this market [14]. Industry Trends - The autonomous driving industry is experiencing a significant divide, with major players like Huawei and Momenta dominating the market, while smaller companies struggle to survive [15][18]. - Recent events in the industry, such as the bankruptcy of other small players, underscore the intense pressure faced by companies like Haomo Zhixing [17][18].