金杯汽车(600609.SH):与京东签署合作框架协议
SJASJA(SH:600609) Ge Long Hui·2025-11-24 12:03

Core Viewpoint - The collaboration between Jinbei Automotive and JD.com aims to enhance Jinbei's after-sales service capabilities and expand its sales channels through JD's platform, addressing gaps in service areas and improving customer access to Jinbei vehicles [1][2] Group 1: Partnership Details - Jinbei Automotive signed a cooperation framework agreement with JD.com on November 24, 2025, in Shenyang [1] - Jinbei will authorize JD.com to fill service gaps by providing after-sales service qualifications for JD's maintenance and repair stores [1] - Jinbei will offer training, spare parts, technical, and service support for the newly authorized maintenance and repair stores [1] Group 2: Marketing and Sales Strategy - JD.com will serve as a non-exclusive marketing channel for Jinbei, facilitating brand marketing activities, test drive user conversion, and employee purchase discounts [1] - The partnership will allow Jinbei to enter JD's automotive large customer business as a supplier and expand its online sales channels [2] - This collaboration is expected to help Jinbei overcome traditional customer acquisition bottlenecks and activate business growth [2] Group 3: Logistics and Supply Chain Collaboration - The partnership will explore synergies in logistics, supply chain, and procurement related to store operations and customer service [1][2] - Collaborating in these areas is anticipated to benefit Jinbei's business expansion [2]