Amazon(US:AMZN) Sou Hu Cai Jing·2025-11-24 13:08Core Insights - Amazon has launched a new application called Amazon Bazaar, expanding into 14 new markets including Hong Kong, Taiwan, the Philippines, and several countries in Latin America and the Middle East [1][5] - The Amazon Bazaar aims to provide a fun and convenient shopping experience with a separate search engine, shopping cart, and checkout process [1][5] - The application supports six languages and offers a variety of low-priced items, with most products priced under $10, and some as low as $2 [7][11] Market Expansion - The launch of Amazon Bazaar represents a significant upgrade from the previous Haul project, which struggled due to various factors including tariffs [3][5] - Amazon's expansion strategy focuses on emerging markets, particularly in Latin America, indicating a shift towards targeting price-sensitive consumers [5][11] - The company aims to attract more price-sensitive customers by offering low-cost products, thereby increasing user engagement and repeat purchases [11][13] Competitive Landscape - The competitive pressure from companies like Temu and Shein is a significant factor driving Amazon's strategy to enter the low-price market [11][13] - Temu has rapidly gained popularity, becoming the most downloaded free app in the U.S. last year and surpassing eBay in monthly traffic [13] - Amazon's international revenue has shown growth, reaching $40.9 billion, as the company prepares to expand its business beyond its current 23 core markets [13]