智驾普及期安全焦虑凸显 长安汽车发布“新安全”体系破局

Core Insights - The Chinese automotive market is entering a critical phase of "universal intelligent driving," shifting from technical accumulation to value cultivation, while safety concerns and user anxiety remain core bottlenecks for industry growth [2] - Changan Automobile has launched a "new safety" value system, transitioning automotive safety from "passive safety" to "active intelligent safety," providing a new paradigm for industry safety development [2][5] Industry Trends - The penetration rate of intelligent driving is expected to grow significantly, with new passenger car sales equipped with navigation driving solutions projected to exceed 5 million units by 2025, achieving a penetration rate of over 20% [4] - High-level intelligent driving (L2.5 and above) penetration is anticipated to rise from 12.93% in 2024 to between 21.4% and 23.5% by 2025, with the 100,000 to 200,000 yuan market becoming a core battleground for intelligent driving [4] User Demands - User safety needs are evolving beyond traditional physical protection, with a survey indicating that by 2025, 78% of intelligent driving users will consider health, psychological, and privacy safety as core factors in their vehicle purchase decisions [5] - The imbalance between the speed of technology adoption and the quality of safety experience is prompting the industry to reassess safety standards in the intelligent era [5] Technological Advancements - Changan's "Tianshu Intelligent Driving Assistance System" utilizes high-precision fusion perception through 100-line laser radar and vision, achieving a 98% success rate in autonomous ramp access and advanced risk recognition capabilities [6] - The new Q05 model, priced between 79,900 and 109,900 yuan, is the first pure electric SUV under 100,000 yuan to feature laser radar, bringing advanced intelligent driving safety technology to the mainstream consumer market [6] Global Strategy - Changan has established a global R&D layout with over 200 laboratories across 16 major fields, including the only national key laboratory for intelligent automotive safety technology [7] - By 2030, Changan plans to launch over 50 new energy models, all equipped with Tianshu Intelligent technology, aiming for overseas sales to exceed 30% [7]