FW(SH:600742) Zhong Guo Jing Ying Bao·2025-11-24 14:43Core Viewpoint - FAW Hongqi is undergoing a comprehensive brand renewal, establishing a three-brand structure to meet diverse market demands, as announced at the 2025 Guangzhou International Auto Show [1][2]. Brand Structure - The "Hongqi" brand will focus on mainstream consumers, offering a range of fuel, hybrid, and electric vehicles, representing the most significant and widely covered sub-brand of FAW Hongqi [1]. - The "Hongqi Tiangong" sub-brand targets trendy and youthful users, emphasizing innovative design and a vibrant driving experience [2]. - The "Hongqi Jinkuihua" sub-brand aims at the ultra-luxury market, promoting vehicles that reflect Eastern values and cater to high-status individuals [2]. Product Launch - The new HS6 PHEV model is highlighted as a pioneering product in the brand's renewal efforts, with a pre-sale price range of 178,800 to 228,800 yuan, designed to meet diverse user needs [2]. - The HS6 PHEV has set a Guinness World Record for the longest distance driven by a plug-in hybrid SUV on a full tank and battery, achieving 2,327.343 kilometers [2]. Safety and Testing - FAW Hongqi is committed to safety, collaborating with the China Automotive Center to conduct extreme environment tests, aiming to be the first brand to complete all-weather extreme environment testing [3]. - The HS6 PHEV has successfully passed tests in three extreme environments, with plans for further testing in cold conditions [3]. Market Positioning - The three sub-brands reflect FAW Hongqi's strategic adjustment to target different consumer segments, from mainstream to ultra-luxury markets [4]. - The introduction of customized models under the Jinkuihua brand reinforces its positioning in the ultra-luxury segment, showcasing a focus on high-quality materials and design [4]. - The brand restructuring aims to enhance market competitiveness amid pressures from electric and intelligent vehicle transitions and competitive pricing from joint venture brands [4].