HEILAN HOME(SH:600398) Sou Hu Cai Jing·2025-11-24 15:40Core Viewpoint - Hailan Home has submitted an application for H-share listing on the Hong Kong Stock Exchange, aiming to enhance its global strategy and expand overseas operations [2][4] Group 1: Company Developments - Hailan Home plans to open its first overseas store in Sydney as part of its global expansion strategy, which began in 2017 [2][4] - The company reported revenues of 179.05 billion yuan, 207.54 billion yuan, 201.62 billion yuan, and 156.0 billion yuan for the years 2022 to 2024 and the first three quarters of 2025, respectively [2] - Net profits attributable to shareholders for the same periods were 21.55 billion yuan, 29.52 billion yuan, 21.59 billion yuan, and 18.62 billion yuan [2] - As of June 2025, Hailan Home had a total of 7,241 stores, with 1,583 being direct-operated and 4,101 being franchise and other types [2] Group 2: Market Position and Performance - Hailan Home ranked sixth in Tmall's "Double Eleven" sales for men's clothing, with Uniqlo leading the rankings [4] - The main brand, Hailan Home series, generated 108 billion yuan in revenue, a year-on-year decline of 3.99%, accounting for 69% of total revenue [2] - The company’s offline sales accounted for nearly 80% of total revenue, while online sales made up about 20% [2] Group 3: Industry Context - The overall apparel industry in China faced challenges, with 13,673 companies reporting revenues of 8,685.18 billion yuan, a year-on-year decline of 4.63% [14] - The profit total for the industry was 319.23 billion yuan, down 16.19% year-on-year, indicating increased pressure on domestic men's apparel companies [14] - Hailan Home and other brands like Baoxini are focusing on internationalization to navigate the competitive landscape, with Hailan Home targeting the global market through its IPO [14]