小米汽车败诉，双倍赔偿车主！坐等雷军回应

Core Viewpoint - Recent controversies surrounding Lei Jun and Xiaomi have intensified, particularly following a court ruling that has put Xiaomi's automotive division in the spotlight [1] Group 1: Xiaomi Automotive Legal Issues - Xiaomi Automotive has faced significant legal challenges, including a recent court ruling that ordered the company to refund double the deposit to a consumer, totaling 10,000 yuan, marking a loss for Xiaomi in this case [3][5] - The ruling is notable as it is the first case in China regarding Xiaomi Automotive's demand for payment of outstanding balances before vehicle delivery, which has led to widespread dissatisfaction among potential car owners [5] - Another ongoing legal issue involves the Xiaomi SU7 Ultra, where customers are suing over discrepancies between the advertised features of a carbon fiber hood and its actual functionality, leading to collective lawsuits from hundreds of affected customers [6][8] Group 2: Shift in Marketing Strategy - Xiaomi's marketing strategy, heavily reliant on internet traffic and public attention, has been effective in making the SU7 and YU7 models popular, but there are signs that the company is moving away from this approach [9] - The decision to reduce reliance on traffic-driven marketing is attributed to the company's current strong order volume and brand recognition, indicating that extreme traffic generation is no longer necessary [10] - Additionally, the negative repercussions of excessive public attention have prompted Xiaomi to shift focus from storytelling to actual consumer experiences, as any flaws in their products are magnified in the public eye [12]