Nestle(US:NSRGY) 3 6 Ke·2025-11-25 02:18Core Insights - Nestlé China is undergoing significant leadership changes, with Wang Lei appointed as the head of omnichannel food retail and e-commerce effective December 1, 2025, while continuing her role as dairy business head until further notice [1][3][5] - The e-commerce sales teams for coffee, dairy, and confectionery will be integrated into a single team under Wang Lei's leadership starting January 1, 2026, aiming for a more unified sales approach [1][8][11] - The company is shifting its business model from channel-driven growth to demand-driven growth, emphasizing the need to stimulate consumer demand and manage channel complexity effectively [5][13] Leadership Changes - Wang Lei has a strong background in e-commerce, having joined Nestlé in 2011 and previously serving as e-commerce manager and head of e-commerce [3][10] - The current business director and head of coffee e-commerce, Yang He, will take over as the e-commerce head, reporting directly to Wang Lei starting January 1, 2026 [8][10] Business Strategy - The restructuring aims to enhance operational efficiency and align with the company's next-generation sales development model, focusing on a one-stop customer service and category/channel synergy [8][13] - The dairy segment generated sales of approximately 10.17 billion Swiss francs (around 83 billion RMB) in 2024, accounting for 20.5% of total sales, highlighting the importance of this segment in Nestlé's overall strategy [7][14] Market Context - The Chinese consumer market is experiencing a shift towards online retail, with online retail sales growing by 7.4% year-on-year in 2024, indicating a need for Nestlé to adapt its sales strategies accordingly [13][14] - The integration of e-commerce teams is part of a broader strategy to create a more centralized and efficient e-commerce operation, allowing Nestlé to better compete in the rapidly evolving market [13][14]