SONAVOX(SH:688533) Sou Hu Cai Jing·2025-11-25 03:28Core Insights - The handheld stabilizer industry in China is experiencing rapid growth, driven by the increasing demand for high-quality video content and the proliferation of mobile imaging technology [1][4][5] - The market size of the handheld stabilizer industry is projected to grow from 0.1 billion yuan in 2015 to 23.33 billion yuan by 2024, with a compound annual growth rate (CAGR) of 83.27% [1][5][6] - The industry has transitioned from a professional niche to a mass consumer market, becoming a crucial tool for enhancing mobile shooting experiences [1][6] Industry Overview - Handheld stabilizers, also known as handheld gimbals, are portable devices that provide stability for cameras and smartphones, primarily used in live streaming, sports, and video production [1][3] - The industry has evolved through four stages: market initiation (2012-2014), exploration (2014-2017), growth (2017-2019), and explosion (2019-present) [3][4] Market Dynamics - The demand for handheld stabilizers is fueled by the high smartphone penetration rate in China and the growing consumer preference for video content over static images [4][5] - The short video industry in China has seen significant growth, with its market size increasing from 55.3 billion yuan in 2017 to an estimated 420 billion yuan by 2024, reflecting a CAGR of 85.63% [4] Competitive Landscape - The Chinese handheld stabilizer market features a diverse range of companies, including leading brands like DJI and Zhiyun, traditional optical firms like Sirui and Benro, and emerging brands focusing on cost-effectiveness [7][13] - The competition is intensifying as domestic manufacturers capture market demand by offering products that balance portability, functionality, and affordability [6][7] Future Trends - The industry is expected to focus on lightweight designs, with a shift towards an integrated ecosystem combining hardware, software, and content creation [7] - Handheld stabilizers will evolve beyond traditional forms, leveraging advanced stabilization algorithms and AI technology to diversify product offerings [7]