浙商证券斩获金发奖：大模型平台打造智慧投教新范式

Core Viewpoint - The People's Bank of China announced the winners of the 2024 Financial Technology Development Award, with Zheshang Securities winning third place for its innovative investment education platform based on a large model engine, showcasing the integration of educational content and information technology [1] Group 1: Award Recognition - The "Golden Award" is the only provincial and ministerial-level technology award in China's financial industry, representing the highest industry recognition in the fintech sector [1] - The award's predecessor, established in 1992, was upgraded in 2021 to encompass the entire financial industry, highlighting the competitive nature of the award among top technological innovations in banking, securities, and insurance [1] Group 2: Technological Innovation - The company developed the "Shuidi Zhijing" AI model application platform, which significantly lowers the application threshold for large models through standardized interfaces [1] - This platform integrates an investment education data knowledge base, model management system, enhancement engine, and compliance risk control system, facilitating a shift from passive to active learning for investors [1] Group 3: Content and Format Innovation - The platform features the original investment education game "Xu Meng Jiao Tao Jin Ji," creating a four-dimensional immersive virtual education base that combines culture, business, education, and surrounding elements [2] - The platform employs three distinctive digital personas to enhance content delivery: "Xiao Kun" for financial knowledge, a cultural guide based on historical figures for local culture, and a persona focused on investor rights protection [2] - Since its launch, the game has attracted thousands of user registrations, distributed tens of thousands of physical items, and achieved over a million clicks on derivative content, validating the modern investment education philosophy [2] Group 4: Future Directions - The company plans to deepen the application of large model technology in investment education, expanding multi-modal interactions and personalized content delivery to enhance the accessibility and warmth of professional educational services [3]