多家车企集体“亮剑” 重拳打击网络黑公关

Core Viewpoint - The domestic automotive industry is actively combating "black public relations" through legal actions to protect brand reputation and maintain fair competition [1][2] Group 1: Industry Actions - Several well-known car manufacturers, including Xiaopeng, Li Auto, and BYD, have initiated lawsuits against malicious activities that spread false information and damage brand image [1] - The actions taken are part of a broader response to organized and large-scale online defamation faced by multiple car companies this year [1] Group 2: Legal Outcomes - A notable case involved the self-media account "Wang Wukong Says Car," which was found guilty of publishing defamatory videos against BYD, resulting in a court ruling that required the account to publicly apologize and pay a total of 313,800 yuan in damages [1] Group 3: Industry Analysis - Industry experts indicate that as the automotive sector undergoes transformation towards "new four modernizations," competition has intensified, leading to the emergence of a gray industry chain exploiting online information dissemination for malicious attacks [1] - Such actions not only infringe on legitimate business rights but also distort normal competition and confuse consumers, thereby harming the market ecosystem [1] Group 4: Public Perception - The joint efforts of car manufacturers to combat black public relations are viewed as a significant step towards creating a clear online space and fostering a trustworthy market environment [2] - Eliminating "black public relations" is seen as essential for ensuring fair competition in innovation, ultimately benefiting consumers with accurate and transparent product and market information [2]