格力电器分红55亿，董明珠直言“挑战很大”

Core Viewpoint - Gree Electric Appliances held its second extraordinary shareholders' meeting for 2025, addressing various topics including product planning, channel transformation, dividend repurchase, and international expansion [2][3]. Dividend and Share Repurchase - Gree Electric announced a mid-year profit distribution plan, with 99.8959% approval from shareholders, proposing a cash dividend of 10 yuan per 10 shares, totaling 5.585 billion yuan [3]. - The company has repurchased approximately 30 billion yuan worth of shares since its listing and is planning a new repurchase program at an appropriate time [3]. Financial Performance - The company's Q3 report for 2025 indicated a decline in both revenue and net profit, with significant challenges highlighted by the chairman, including price wars in the air conditioning market and pressures on diversified business growth [4]. Market Strategy - Gree's sales director noted that the air conditioning market is facing intense competition, prompting a focus on non-air conditioning products as key profit drivers [5]. - The company plans to implement a 10-year free repair policy for air conditioning, refrigerators, and washing machines starting January 1 [6]. International Expansion - Gree has shifted from primarily OEM exports to nearly 80% of its exports being under its own brand, focusing on emerging markets like Africa and Latin America for future growth [6]. B2B Business Development - Gree has made significant investments in smart equipment for various industries, including automotive and robotics, and is expanding its global product offerings [7]. - The company is adopting a dual sales model of direct sales and agency coverage for its machine tool sales, with plans to leverage existing home appliance sales channels for better market penetration [7]. Channel Transformation - Gree is undergoing a channel reform to improve efficiency, moving towards a flatter structure that allows direct communication between dealers and headquarters [7][8]. - The "Dong Mingzhu Health Home" initiative has opened over 1,000 stores, with a long-term goal of establishing 10,000 locations nationwide [8].