Apple(US:AAPL) Guan Cha Zhe Wang·2025-11-25 10:07Core Insights - The domestic smartphone market in China saw an approximate 8% week-on-week increase in market size during the week of November 10-16, 2025, with Apple leading at 24.1% market share, followed by Xiaomi at 17.2% and Vivo at 15.8% [1] - The iPhone 17 series achieved cumulative sales of 10.77 million units by November 16, 2025, significantly outperforming competitors like Xiaomi, Vivo, and OPPO [1][2] - Apple's Q4 FY2025 revenue reached a record $102.47 billion, marking an 8% year-on-year increase, while net profit surged by 86% to $27.47 billion [4] Smartphone Market Performance - Apple's iPhone sales in China increased by 37% year-on-year in October 2025, with a market share rise to 25%, the highest since 2022 [2] - Xiaomi's 10 series saw a 7% year-on-year sales increase in October, securing the second position in the market [2] - OPPO's new Find X9 model drove a 19% year-on-year sales growth in October [2] Apple Financial Performance - In Q4 FY2025, iPhone revenue grew by 6.1% year-on-year to $49 billion, although it fell short of analyst expectations [4] - Revenue from the Greater China region declined by 3.6% year-on-year to $14.49 billion, making it the only region to experience a revenue drop [4] - Despite the decline in the Greater China market, there are no immediate signs of a significant drop in demand for the iPhone 17 series [4]