建发房产打造穿越周期的“好房子”

Core Insights - The Shanghai new housing market is undergoing a significant adjustment, with a focus on quality and structural differentiation as the new norm following the implementation of the "Good House" regulations on September 26 [1][5] - The launch of Jianfa Haichen, the first "lighthouse" project in Shanghai by Jianfa Real Estate, marks a pivotal moment in the market, showcasing the company's innovative approach to high-quality housing [1][6] Market Dynamics - The new housing market in Shanghai is experiencing a deep adjustment, with a clear trend towards quality enhancement and structural differentiation [1] - The "Good House" regulations are encouraging upgrades in design aspects such as balconies and facades, leading to increased market expectations for quality [1] Project Overview - Jianfa Haichen is located in the New Jiangwan City, an area recognized for its ecological advantages and proximity to top educational institutions and businesses, enhancing its appeal to high-quality residents [2][4] - The project has a total area of approximately 100,000 square meters with a low plot ratio of 1.55, featuring a mix of 10 small high-rise buildings and 30 low-rise villas, catering to a diverse range of buyers [5][6] Sales Performance - Jianfa Haichen achieved a remarkable 128% subscription rate during its first launch on September 30, setting multiple sales records for high-value projects in Shanghai [5] - The project continues to attract attention with its ongoing sales and the opening of a real-life display area, reinforcing its status in the market [5] Product Features - The project emphasizes high-quality living standards with features such as multiple balconies, efficient space utilization, and premium finishes, including top-tier kitchen and bathroom fixtures [6][7] - Jianfa Haichen incorporates cultural elements and craftsmanship, reflecting a unique "Sea-Pai Oriental" aesthetic that blends global styles with traditional Chinese culture [6][7] Strategic Framework - Jianfa Real Estate's "Lighthouse Strategy" aims to innovate housing products by focusing on customer needs and integrating cultural, value, strategy, and technology dimensions [6][7] - The company has developed a six-dimensional value system to enhance the living experience, emphasizing safety, comfort, and sustainability in its housing offerings [7]