《疯狂动物城2》：“疯狂”宣发，“疯狂”好看

Core Insights - The global celebration for "Zootopia 2" in Shanghai highlighted the anticipation and excitement surrounding the film, with positive audience reactions indicating confidence in its success [1][2][4] - "Zootopia" remains the highest-grossing imported animated film in China since its release in 2016, and the sequel is expected to meet audience expectations with its enriched world-building and character development [2][4] - The film is projected to achieve a global box office of around $2 billion, with North American opening weekend estimates exceeding $126 million, marking it as the second-highest Thanksgiving opening in history [4] Market Impact - "Zootopia 2" has set records in China, becoming the fastest imported animated film to surpass 100 million yuan in pre-sales and the first to exceed 200 million yuan in pre-sales [4][24] - The film's release is seen as pivotal for both Disney and the Chinese film market, which is increasingly accommodating high-quality animated films [4][24] - The animation IP is expected to drive the "film+" initiative in China, which aims to diversify revenue streams beyond box office sales [4][5] IP Strategy - The marketing strategy for "Zootopia 2" has been extensive, with over 60 collaborative activities planned across various sectors, including toys, food, and fashion, indicating a robust approach to IP monetization [18][24] - The film has engaged in unique cross-industry collaborations, such as with Miniso, marking a significant step in integrating local brands with international IP [19][21] - The success of "Zootopia" has led to a threefold increase in related licensing business in the Greater China region since December 2023, with over 2,000 licensed products expected by the end of 2025 [24][22] Audience Engagement - The sequel maintains the core themes of the original while addressing contemporary societal issues, enhancing its appeal to a broad audience [8][10] - The film's narrative focuses on the evolving relationship between the main characters, Nick and Judy, ensuring that their story remains central to the audience's experience [10][12] - The film's humor and emotional depth are designed to resonate with various demographics, making it a quintessential family film [6][8]