GREE(SZ:000651) Sou Hu Cai Jing·2025-11-25 11:33Core Viewpoint - Gree Electric Appliances held its second extraordinary general meeting of shareholders in 2025, where key topics such as dividend distribution, channel transformation, and internationalization strategy were discussed [1][3] Dividend Distribution - The meeting approved a mid-term profit distribution plan, with a cash dividend of 10 yuan per 10 shares (including tax), totaling 5.585 billion yuan [1] - Since its listing, Gree has raised a total of 5 billion yuan but has distributed over 170 billion yuan in dividends, highlighting the company's commitment to shareholder returns [3] Management and Leadership - Gree's new president, Zhang Wei, and other senior executives took a more prominent role in addressing shareholder questions, with Chairwoman Dong Mingzhu summarizing the discussions at the end [3] - Dong emphasized the importance of creating value for consumers as the foundation for sustainable profitability and subsequent dividends [3] Business Strategy - Gree's diversification strategy includes the launch of "Dong Mingzhu Health Home" stores, with over 1,000 locations established since February, achieving a sales ratio of 1:1 between air conditioning and non-air conditioning products in some stores [3][4] - Non-air conditioning products like refrigerators and washing machines are becoming key profit centers for dealers, while air conditioning is positioned as a cost-supporting business [4] Channel Transformation - Starting January 1, Gree will implement a 10-year free warranty for air conditioning, refrigerators, and washing machines [5] - The company is pursuing a flat channel transformation to eliminate middle layers, allowing direct communication between end dealers and headquarters [5] International Expansion - Gree has shifted from primarily OEM exports to nearly 80% of its exports being under its own brand, focusing on emerging markets in Africa and Latin America for future growth [5] - The company plans to leverage existing traditional sales channels from its home appliance business to support its global market expansion [6] B2B Business Development - Gree has expanded its industrial products and green energy sectors, with a focus on smart equipment in various fields, including new energy vehicle components and robotics [6] - The sales strategy for machinery includes a combination of direct sales and agency models, with ongoing development of agency channels in Southeast Asia, India, and Russia [6]