访谈丨广汽总经理閤先庆：生态合作是应对竞争的必选项

Core Insights - GAC Group announced the transformation into "New GAC" at the 2025 Guangzhou Auto Show, focusing on new technologies, products, services, and ecosystems as the "four engines" of growth [1][8] - The core of "New GAC" is to achieve a dual-driven transformation towards a technology-oriented enterprise, shifting from an engineering mindset to a user-centric approach [2][7] Group 1: Transformation Strategy - The transformation aims to integrate user needs deeply into the entire product development process, moving away from a traditional engineering mindset [7] - GAC has adopted Huawei's Integrated Product Development (IPD) model to enhance collaboration and efficiency within the organization, transitioning from a functional to a matrix organizational structure [7][8] - The automotive industry is facing intense competition and rapid technological changes, necessitating innovation and agility in product development [7] Group 2: Collaboration with Huawei - GAC is collaborating with Huawei to launch a new brand, "Qijing," focusing on the integration of traditional automotive and smart technologies [4][12] - The partnership involves deep co-creation rather than a simple supplier relationship, with significant resources allocated from Huawei to support the development of new products [13] - The first vehicle under this collaboration is expected to be launched by mid-next year, targeting a younger, fashion-conscious market segment [13][14] Group 3: Four Engines of Growth - The four engines identified by GAC are new technology, new products, new services, and a new ecosystem, with technology serving as the foundation [8][9] - Future technological directions include advancements in new energy sources, such as solid-state batteries, and the integration of AI and smart features [9][10] - The focus on product development now includes emotional value, aesthetics, and smart interactions, in addition to traditional performance metrics [10] Group 4: Market Positioning and Differentiation - GAC's brands, including Qijing, will target different market segments, with Qijing positioned as a high-end smart electric vehicle brand aimed at younger consumers [15] - The existing brands, such as Trumpchi and Aion, will continue to evolve, with Trumpchi focusing on both fuel and electric vehicles, while Aion targets young families [15]