何小鹏：车企都战战兢兢，明年车市竞争更加残酷和血腥

Core Insights - Xiaopeng Motors is transitioning towards becoming a global embodied intelligence company, showcasing multiple models including the Xiaopeng X9 Super Extended Range and the new Xiaopeng P7 at the 2025 Guangzhou Auto Show, alongside the new generation IRON humanoid robot and self-developed Turing chip [1][2] - The CEO, He Xiaopeng, anticipates entering mass production of humanoid robots soon, aiming to align their pricing closely with that of automobiles, while also launching their first extended range model [1][3] - He Xiaopeng predicts that the automotive market will face increasingly fierce competition by 2026, with significant changes expected in the market landscape [1][6] Product Strategy - The pricing for the Xiaopeng X9 Super Extended Range is set at 309,800 and 329,800 yuan, a challenging decision influenced by the current market trends where hybrid vehicles are declining while pure electric vehicles are on the rise [3] - The decision to pursue extended range technology stems from observations in various countries where electric infrastructure remains inadequate, leading to a belief that a combination of "pure electric + hybrid" will dominate the energy structure for a considerable time [4][5] Humanoid Robot Development - Xiaopeng Motors is focusing on a humanoid robot design that incorporates human-like features to enhance user acceptance and interaction, particularly among children and adults [7] - The company aims to ensure that the humanoid robots are approachable and friendly, avoiding the "uncanny valley" effect by prioritizing children's perceptions in the design process [7]