广汽总经理閤先庆：生态合作是应对竞争的必选项

Core Insights - GAC Group aims to transform into a technology-driven enterprise by implementing a dual-driven strategy of "market + technology" to create a "New GAC" [1][2] - The company acknowledges that its previous performance was subpar due to an engineering mindset that did not align with customer needs [1][2] Transformation Strategy - The first step in the transformation involves shifting the entire R&D system from an engineering mindset to a user-centric approach [2] - GAC has adopted Huawei's Integrated Product Development (IPD) to deeply integrate user needs into the entire product lifecycle, from market insights to delivery [2] - The organizational structure has shifted from a functional model to a matrix structure to enhance end-to-end collaboration [2] Four Engines of Development - GAC has identified "new technology, new products, new services, and new ecosystems" as the four engines to create value for users [3] - Technology is the foundation, focusing on two main directions: new energy technologies, including solid-state batteries, and AI and smart technologies [3] - Product development now emphasizes emotional value, aesthetics, and smart interactions, alongside traditional performance metrics [3] Ecosystem Cooperation - GAC emphasizes that ecological cooperation is essential for meeting customer and market demands and for competitive advantage [4] - The collaboration with Huawei is characterized by deep co-creation rather than a simple supplier relationship, with significant resources allocated to joint R&D efforts [5] Brand Differentiation - GAC's new brand, "Qijing," targets a younger, fashion-conscious market with high-performance demands, differentiating itself from existing brands like Trumpchi and Aion [6] - Trumpchi will continue to focus on both fuel and electric vehicles, while Aion targets young families with electric models [6] - The positioning of each brand is distinct, with Qijing aimed at high-end intelligent electric vehicles, while other brands cater to different customer segments [6]