后库克时代渐近？苹果内部四位实权派进入接班视野

Core Insights - Tim Cook, the CEO of Apple, is 65 years old, prompting market interest in the company's succession plan despite his strong desire to continue leading the company [1] - Four internal executives are viewed as potential successors, each responsible for different core business areas: John Ternus (hardware), Craig Federighi (software), Eddy Cue (services), and Greg Joswiak (marketing) [1] - Leadership transition is crucial for investors as it may impact Apple's strategic direction and market performance [1] Group 1: Hardware Engineering - John Ternus oversees hardware engineering, responsible for all Apple products, including the iPhone, and has been with the company for 24 years [2] - His significant achievement includes leading the transition of Mac computers from Intel chips to Apple's custom chips, resulting in increased sales since 2020 [2] Group 2: Software Engineering - Craig Federighi is a prominent figure at Apple, managing all software across over 1 billion devices and is known for his decisive management style [3] - He has taken on additional responsibilities in AI after another executive failed to improve the company's AI products, notably the Siri assistant, which has lagged behind competitors [3] Group 3: Services - Eddy Cue has been with Apple since the late 1980s and is responsible for the services division, which is considered one of the most successful under Tim Cook's leadership [4] - Cue is known for negotiating high-profile deals and has played a critical role in revamping services like iCloud and managing the fallout from the Apple Maps launch [4][5] Group 4: Marketing - Greg Joswiak has been with Apple for nearly 40 years and leads the marketing function, which is essential for maintaining the brand's premium pricing and driving profits [6] - He is a public face of the company, playing a key role in product launches and managing media narratives, including addressing challenges related to AI [6]