Core Viewpoint - The Beijing Hyundai Chongqing plant has been taken over by Changan Automobile, which will produce the Deep Blue brand of vehicles in the future [1][2]. Group 1: Company Overview - The Beijing Hyundai Chongqing plant was established in 2017 with a total investment of 7.75 billion yuan and a designed production capacity of 300,000 vehicles [1]. - The plant's production included models such as Reina, Fista, and ix25, contributing to a total planned annual production capacity of 1.65 million vehicles across all Beijing Hyundai facilities [1]. Group 2: Market Performance - After reaching a record annual sales of 1.12 million vehicles in 2014, Beijing Hyundai's sales began to decline due to increased competition from Japanese and German brands, as well as rising domestic brands [2]. - Sales dropped to 1.06 million in 2015, falling below 1 million for the first time in 2017, and continued to decline, with sales dropping below 500,000 in 2020 and below 300,000 in 2022 [2]. Group 3: Plant Status and Transition - The Chongqing plant was forced to cease operations by the end of 2021 and was put up for sale multiple times, eventually selling for 1.62 billion yuan at the end of 2023 [2][4]. - Prior to the Chongqing plant's closure, other Beijing Hyundai plants had also ceased operations, with the first two plants in Beijing already transferred to other companies [4]. Group 4: New Developments - Deep Blue, a mid-to-high-end electric vehicle brand under Changan Automobile, has seen significant growth, with sales exceeding 260,000 units from January to October 2023, marking a 57.1% year-on-year increase [4]. - The Chongqing plant is considered a suitable site for Deep Blue's production expansion due to its proximity to Changan's headquarters and increasing market demand [4].
长安汽车接盘北京现代重庆工厂,将生产深蓝汽车