CATL(SZ:300750) Bei Jing Shang Bao·2025-11-25 13:23Core Viewpoint - The launch of the Aion UT Super by JD.com has faced significant consumer backlash due to discrepancies between advertised features and actual vehicle specifications, particularly regarding the absence of a sunroof and undisclosed limitations on the battery rental plan [1][2][5]. Group 1: Product Features and Consumer Expectations - Consumers reported that the Aion UT Super was advertised with a sunroof, which was not present in the actual vehicle, leading to dissatisfaction and refund requests [2][3]. - JD.com acknowledged that some promotional materials were outdated and did not accurately reflect the vehicle's specifications, resulting in consumer confusion [4]. Group 2: Battery Rental Plan and Limitations - The battery rental plan, initially advertised at 399 yuan per month, includes a mileage cap of 3,000 kilometers, which was not disclosed during the launch event, causing frustration among users who commute longer distances [5][6]. - JD.com stated that the 3,000-kilometer limit was based on average monthly driving statistics for private car users, aiming to cover the needs of over 90% of households [6]. Group 3: Legal and Ethical Considerations - The "no refund" policy after placing an order has raised legal concerns regarding whether consumers were adequately informed about key terms, such as mileage limits and invoice locations [10][11]. - Legal experts indicated that misleading advertising regarding the sunroof could constitute false advertising and consumer rights violations, potentially leading to claims for compensation [11]. Group 4: Market Implications and Future Directions - The situation highlights the need for transparency and trust in the automotive sales process, especially as the industry shifts towards online sales models [11]. - Experts suggest that companies must prioritize user value over pricing gimmicks to rebuild trust and ensure sustainable growth in the automotive ecosystem [11].