JAC(SH:600418) 3 6 Ke·2025-11-25 13:27Core Insights - The luxury car brand ZunJie, a collaboration between Huawei and JAC Motors, has successfully entered the luxury market with its first model, the ZunJie S800, priced between 708,000 and 1,018,000 yuan, and plans to launch six additional models next year [1][2][4] - The upcoming models will include both SUV and MPV variants, with a focus on high-end market positioning, aiming to capture a larger share of the luxury vehicle segment [1][6] Model Launch and Market Strategy - ZunJie will introduce two versions of both SUVs and MPVs: standard and long-wheelbase, catering to different consumer needs [1][7] - The ZunJie S800 has already received over 18,000 pre-orders within 100 days of its launch, indicating strong market demand [4][6] - JAC Motors is consolidating its resources by integrating heavy-duty and light-duty truck operations while pausing investments in its other passenger car brands to focus on ZunJie [5][6] Competitive Landscape - The ZunJie S800 is positioned against high-end competitors like the Maybach S-Class, which has delivered approximately 9,000 units in the first ten months of the year [3][4] - The introduction of ZunJie’s new models is expected to create competition with existing high-end models such as the Li Auto MEGA, Zeekr 009, and Toyota Alphard, which may face market share erosion [15][19] Financial Implications - JAC Motors reported a revenue of 30.873 billion yuan in the first three quarters of the year, a decline of 4.14% year-on-year, with a net loss of 1.434 billion yuan, down 329.43% [19] - The anticipated sales from ZunJie, particularly from the 18,000 pre-orders of the S800, could generate over 12 billion yuan in revenue, potentially improving JAC's financial performance in the coming year [19]