商务部研究院:即时零售行业正处于迈向万亿级规模的关键节点

Core Insights - The instant retail industry in China is at a critical juncture, moving towards a trillion-yuan scale, with a focus on building a healthy ecosystem as a key measure of high-quality development [1] - The competition in the industry is shifting from price-driven to user experience-driven, marking a new development phase that emphasizes efficiency and quality [1] - Establishing a high-standard service system centered around "assurance" is crucial for sustainable long-term operations for merchants [1] Industry Developments - The "Assured Flash Purchase" plan has expanded to 20 services since its full launch in May, with official return services covering nearly 400,000 merchants across 53 cities [2] - The introduction of AI capabilities has led to a nearly 70% reduction in labor costs for merchants handling after-sales issues [2] - The complaint rate from delivery partners regarding "fulfillment difficulties" has been continuously decreasing [2]