乌江榨菜双11交出3788万亮眼成绩单，展现品牌强大号召力

Core Insights - The annual Double 11 shopping festival concluded successfully, with Wujing Pickled Vegetables achieving a total online sales of 37.8857 million yuan, marking a 63% year-on-year increase in flagship store sales, demonstrating its leading position in the condiment market [1][8] Sales Performance - Wujing Pickled Vegetables dominated multiple core category rankings across various platforms, including first and third place in the "Pickled Vegetables" category on Tmall, and first place in the "Seasoning Sauce" category on JD [3] - The brand's flagship store on Tmall maintained the top position in the "Pickled Vegetables" sales ranking, while its JD flagship store ranked first in the cumulative sales of the seasoning sauce category [3] Marketing Strategy - To effectively reach diverse consumer groups, Wujing Pickled Vegetables enhanced its live-streaming marketing efforts during Double 11, collaborating with top influencers and hosts to create a comprehensive streaming matrix [5] - The brand partnered with five major influencers, including Li Jiaqi, achieving a single-day sales of 1.56 million yuan in Li Jiaqi's Tmall live stream, alongside nearly 200 sessions with mid-tier influencers [5] New Product Development - Under the "Pickled Vegetables+" strategy, new product categories significantly contributed to growth during Double 11, with sales of Wujing's new products reaching 8.268 million yuan, and a single-day peak of over 400,000 yuan [6] - The new products, such as Wujing Minced Meat with Cowpea and Wujing Old Chongqing Sauce, ranked highly on Douyin's new product and popularity lists, showcasing their market appeal [6] Future Outlook - The impressive results from Double 11 reflect the synergy of brand strength, product quality, and marketing effectiveness, with Wujing Pickled Vegetables committed to expanding its product range and enhancing channel development to meet diverse consumer needs [8]