即时零售报告：行业迈向万亿级规模，平台需构建高标准服务体系

Core Insights - The instant retail industry in China is at a critical juncture, moving towards a trillion-yuan scale, with a focus on building a healthy ecosystem for high-quality development [1] - The competition in the industry is shifting from price-driven to user experience-driven, marking a new phase that emphasizes efficiency and quality [1] Group 1: Industry Development - The report indicates that the industry is evolving from "fast fulfillment" to "stable service" and "quality products" [1] - Establishing a high-standard service system centered around "assurance" is crucial for helping merchants achieve sustainable operations [1] Group 2: "Assurance Flash Purchase" Initiative - The "Assurance Flash Purchase" plan has expanded to 20 services since its launch in May, covering the entire shopping process and helping nearly one million merchants reduce unnecessary losses from consumer disputes [2] - The initiative is built on a comprehensive assurance system that includes "assured quality," "assured service," and "assured after-sales," supported by an AI governance system and diverse evaluation rules [2] Group 3: Consumer Experience Enhancements - The platform has introduced a minute-level "assured after-sales" experience, with official return services covering nearly 400,000 merchants across 53 cities [3] - The first industry-wide free return shipping service funded entirely by the platform is available to millions of premium members and across all product categories [3]