阿里“增长战略2.0”：从“不惜代价”到“高效增长”，Q3是盈利拐点

Core Viewpoint - Alibaba is undergoing a fundamental strategic shift from "growth at all costs" to "efficient growth," with a focus on profitability rather than just user scale [1] Group 1: Strategic Shift - Morgan Stanley's report indicates that Alibaba's growth model is transitioning from user scale-driven to efficiency-driven, with a potential profitability inflection point expected by Q3 2025 [1] - The report predicts that Alibaba's overall profitability will significantly recover starting Q4 2025 as the company shifts its growth strategy [1] Group 2: Business Performance - The report highlights two key business areas driving this transition: cloud services and food delivery [1] - The cloud business is expected to see a revenue growth rate increase to 37% year-on-year, driven by strong demand for AI [1][3] - The food delivery and flash purchase business is showing a significant reduction in losses, with projected losses decreasing from 350 billion yuan to approximately 210 billion yuan by Q4 2025 [2] Group 3: Financial Adjustments - Due to high base effects, the growth of Customer Management Revenue (CMR) is expected to slow down to 6% for both Q4 2025 and the fiscal year 2026 [4][5] - Morgan Stanley has adjusted its revenue forecasts for Alibaba, lowering estimates by 1% and 2% for fiscal years 2026 and 2027, respectively, while noting that strong growth in cloud services partially offsets this [5] - Despite these adjustments, the overall outlook remains positive, with a maintained "overweight" rating and a target price adjustment to $230 for U.S. shares and $225 for Hong Kong shares [1][5]