Apple(US:AAPL) Qian Zhan Wang·2025-11-26 06:59Core Viewpoint - Recent rumors about Tim Cook's potential resignation in 2026 have sparked significant speculation, but Bloomberg's Mark Gurman asserts these reports are likely false, indicating that Cook is expected to remain CEO at least until 2028 [2][3]. Group 1: Tim Cook's Leadership and Achievements - Since taking over as CEO in 2011, Tim Cook has significantly increased Apple's market value from $350 billion to $4 trillion, demonstrating his capability to lead the company [2][3]. - Under Cook's leadership, Apple's annual revenue has grown from $108 billion to $365 billion, with net profit increasing 2.7 times to $95 billion, establishing Apple as one of the most successful companies in history [3]. - Cook has successfully reduced Apple's reliance on iPhone sales by developing a robust services ecosystem, generating nearly $100 billion annually from services, which accounts for a quarter of total revenue with a profit margin of 70% [4]. Group 2: Market Position and Product Performance - Apple holds a dominant position in the high-end smartphone market, with a 62% share in the segment priced above $600, according to Counterpoint Research [8]. - In China, Apple's smartphone sales surged by 37% year-on-year, with market share reaching 25%, marking the first time since 2022 that it has surpassed the quarter mark in a single month [8]. - The average selling price of Apple smartphones reached a historic high of $890, compared to the global average smartphone price of $438, indicating strong demand for its premium products [5].