GWMOTOR(SH:601633) 2 1 Shi Ji Jing Ji Bao Dao·2025-11-26 07:17Core Viewpoint - The sudden suspension of operations at Haomo Zhixing has left its employees in uncertainty, with the company failing to pay salaries and provide a clear plan for resuming work, raising concerns about its financial stability and future prospects [3][4][6]. Company Overview - Haomo Zhixing, founded in November 2019, is a smart driving startup backed by prominent investors including Great Wall Motors and Hillhouse Capital, having raised over 1.6 billion RMB across seven funding rounds [4][6]. - At its peak, the company was valued at 7.8 billion RMB and was listed as a unicorn in the 2024 Hurun Global Unicorn List [4]. Operational Challenges - The company announced a complete work stoppage starting November 24, with no prior warning to employees, leading to confusion about the status of the company [3][4]. - Employees have not received their October salaries, and there is no severance plan in place, contributing to a sense of anxiety among the workforce [3][4]. Financial Situation - Haomo Zhixing has been facing financial difficulties, with reports indicating it has been in a cash-strapped situation for some time [6]. - The company has incurred significant investment losses, with a reported 396 million RMB in cumulative investment losses as of June 2025 [6]. - It has also delayed payments to suppliers, including a 113,500 RMB debt to Great Wall Motors [6]. Employee Dynamics - The workforce has shrunk from over 1,000 employees at its peak to only 243 currently enrolled in social insurance [6]. - The company has shown little recruitment activity in 2025, with only five job postings since June [5][6]. Strategic Shifts - Haomo Zhixing's primary focus has been on urban navigation assistance driving products, which are technically challenging and face stiff competition in the smart driving sector [9][11]. - The company has lost significant business from its main partner, Great Wall Motors, which has shifted to other suppliers for smart driving solutions [12][14]. Market Position - Despite early efforts in the unmanned logistics vehicle sector, Haomo Zhixing has struggled to establish a strong market presence and has not capitalized on opportunities in the rapidly growing sector [23][26]. - The company has not effectively differentiated itself in the competitive landscape of smart driving technology, leading to concerns about its long-term viability [23][26].