Tesla(US:TSLA) Hua Er Jie Jian Wen·2025-11-26 07:23Core Insights - Tesla is shifting its focus towards futuristic projects like Robotaxi amid declining traditional car sales, particularly in Europe where sales dropped by 48.5% year-on-year in October [1] - The overall electric vehicle market in Europe grew by 26% this year, contrasting sharply with Tesla's 30% decline in cumulative sales [1] - Analysts predict a further 7% decline in Tesla's global deliveries this year, following a 1% drop in 2024, raising concerns about the company's strategic shift [1] Group 1: Sales Performance - Tesla's sales in Europe have significantly deteriorated, with a 48.5% year-on-year drop in October and a cumulative decline of about 30% for the year [1] - In contrast, the European electric vehicle market has seen a robust growth of 26% this year [1] - In October, BYD's sales in Europe reached 17,470 units, more than double Tesla's sales for the same month [3] Group 2: Competitive Landscape - Tesla faces intense competition in Europe, with numerous lower-priced and technologically superior electric vehicles entering the market [2] - Over 150 electric vehicle models are available in the UK market, with at least 50 new models expected next year, none of which are from Tesla [2] - Volkswagen's electric vehicle sales surged by 78.2% year-on-year, reaching 522,600 units, which is three times Tesla's sales [3] Group 3: Strategic Shift - Elon Musk is prioritizing the development of autonomous driving and Robotaxi services rather than launching new mass-market vehicles [4] - The Robotaxi fleet in Austin is expected to double by December, with plans for operations in eight to ten metropolitan areas by year-end [4] - Musk's recent compensation plan is tied to future technology goals rather than traditional sales growth, indicating a strategic pivot towards innovation [5]