HEILAN HOME(SH:600398) Sou Hu Cai Jing·2025-11-26 08:25Core Viewpoint - HLA's IPO aims to deepen its global strategy and accelerate overseas business development, despite recent performance challenges and declining stock prices [2][12]. Group 1: Company Overview - HLA is the second-largest men's apparel brand globally by revenue in 2024 and has held the top position in the Asian men's apparel market for 11 consecutive years since 2014 [2][8]. - The company has over 7,200 stores worldwide as of June 30, 2025, and has expanded its brand portfolio to include women's wear, children's clothing, and collaborations with global sports brands [5][4]. Group 2: Financial Performance - In the first three quarters of 2025, HLA reported revenue of 15.599 billion RMB, a slight increase of 2.23%, but net profit decreased by 18.62 billion RMB, down 2.37% year-on-year [8]. - Revenue fluctuated between 17.9 billion RMB and 21.9 billion RMB from 2019 to 2024, indicating a lack of sustained growth, with 2024 revenue down nearly 7% [10][11]. Group 3: Market Challenges - HLA faces ongoing inventory issues, with stock reaching 11.518 billion RMB and an inventory turnover period of 323 days as of Q3 2025 [13]. - The company has been removed from the MSCI index, reflecting weakened international investor confidence in its growth and profitability prospects [12][13].